Privacy policy
Effective date: 1 September 2026
Who this covers
This policy explains how Sotby LLP, operating as DARENZ (darenz.in), collects, uses, shares and protects personal data under India's Digital Personal Data Protection Act, 2023 (the DPDP Act). Sotby LLP is the data fiduciary. Registered office: WeWork Raheja Woods, Ground floor to 5th floor, Beside Cybage Building, Talera Park, Kalyani Nagar, Pune, Maharashtra 411006, India.
What we collect
- Contact and delivery details, including your name, address, phone number and email address.
- Order and transaction data, including items bought, prices, order history, returns and exchanges.
- Payment data, handled directly by our payment processor, Razorpay and or Cashfree. DARENZ does not receive or store your full card number, CVV or UPI PIN.
- Communications, including messages you send through the contact form, email, phone or WhatsApp, including any order number, size or fit details you share.
- Device and usage data, including IP address, browser, and pages viewed, collected automatically through the site and cookies.
Why we collect it
To take and fulfil your order, arrange delivery and COD verification, process an exchange or refund, respond to a query or grievance, meet tax and accounting obligations, secure the site against fraud, and, only with your consent, send marketing by email or WhatsApp.
Consent and marketing
Where the DPDP Act requires consent, principally for marketing communication, we ask for it plainly, for example when you join the waitlist or newsletter, and you can withdraw it at any time using the unsubscribe link or by emailing support@darenz.in. Withdrawing consent does not affect an order already placed or a communication we are required to send you about it.
Who we share it with
Shopify, our platform and hosting provider; Razorpay and or Cashfree for payment processing; our courier partners for delivery and COD collection; Judge.me for product reviews, where used; and Meta and Google for site analytics and, where consented, advertising. Each processes data under its own terms and only for the purpose we have engaged it for. We do not sell personal data.
How long we keep it
Order and transaction records are kept as long as applicable tax and consumer protection law requires. Marketing data is kept until you unsubscribe or ask us to delete it. Data tied to an open grievance is kept until it is resolved and for a reasonable period after.
Your rights
Under the DPDP Act you may: access the personal data we hold about you; correct or update it; ask us to erase it, subject to what we must legally retain; withdraw consent; nominate another individual to exercise these rights on your behalf in the event of your death or incapacity; and raise a grievance about how your data has been handled. Contact support@darenz.in or +91 85300 56624, also on WhatsApp, to exercise any of these. If unresolved, escalate to Yash Beherani, Grievance Officer, DARENZ, at the same address, or from there to the Data Protection Board of India.
Cookies and tracking
The site uses essential cookies to run checkout and the bag, and, where enabled, analytics and advertising cookies, Meta Pixel and Google Analytics, to understand traffic and measure campaigns. You can control non-essential cookies through your browser settings.
Children
DARENZ is not directed at anyone under 18 and we do not knowingly collect personal data from a child. If you believe a child's data has reached us without appropriate consent, contact us and we will delete it.
Security
We use reasonable technical and organisational measures to protect personal data, consistent with the DPDP Act's requirements. No system is perfectly secure. If a breach affecting you occurs, we will notify you and the relevant authority as the law requires.
Where your data is processed
Our service providers, including Shopify, may process data on servers outside India. We only use providers permitted under the DPDP Act's cross border transfer rules.
Changes to this policy
We may update this policy as our practices or the law changes. The effective date above reflects the latest version. Material changes will be highlighted here.
Contact
Questions or requests: support@darenz.in, +91 85300 56624, also on WhatsApp, or Sotby LLP, WeWork Raheja Woods, Ground floor to 5th floor, Beside Cybage Building, Talera Park, Kalyani Nagar, Pune, Maharashtra 411006, India.